Top 5 Beauty Retail Apps on Android in South America: Q2 2023

The second quarter of 2023 showcased dynamic trends for the top beauty retail apps on the Android platform in South America. Here's a comprehensive look at the performance of the leading apps, based on data from Sensor Tower.

O Boticário saw a noticeable fluctuation in weekly downloads. Starting at 140K downloads in late March, the app peaked at 212K in mid-April before gradually declining to around 99K by the end of June. The app's weekly active users mirrored this trend, beginning with 2.6M users, peaking at 3M in mid-May, and settling at 1.5M by the end of the quarter.

Natura: Perfumes e Cosméticos experienced consistent weekly downloads, starting at 53K in late March and reaching a high of 97K by the end of June. The app's active user base remained stable, starting at 397K and growing to nearly 497K by the end of June.

Beleza na Web: Cosméticos showed varied download trends, starting with 52K in late March and peaking at 84K in mid-April. By the end of June, downloads had decreased to 34K. The app's weekly active users followed a similar pattern, starting at 237K, peaking at 291K in mid-April, and ending the quarter at 202K.

Época Cosméticos & Perfumaria had steady weekly downloads, beginning at 29K in late March and peaking at 47K in early May. By the end of June, downloads were around 32K. The app's active user count started at 156K, peaked at 188K in mid-April, and remained stable around 160K by the end of the quarter.

Representante Eudora displayed a growth in weekly downloads from late March, starting at 27K, peaking at 35K in late May, and settling at 20K by the end of June. The active user base showed a gradual increase, starting at 107K in late March and reaching 129K by the end of May, before slightly decreasing to 115K by the end of June.

For more detailed insights into these trends and other market data, visit Sensor Tower.